A real question from r/sales that deserves a real answer. Not generic advice — specific steps.
Linkedin is a dumpster fire. This month we were graced with both the crying CEO and the dude complaining about job seekers being lazy, entitled losers. Linkedin, for all it’s faults, can still be an incredible tool for sales reps. I am not selling anything just offering some advice on how to avoid looking like an idiot and become a better buyer advocate. An intro and a caveat. Nothing in sales happens overnight. It took me about a year of research and groundwork and six months of regular engagement to start seeing some movement. Keep in mind all industries are different. What works for me in marketing services may not work for you in industrial aviation components. Step 1- Mute or unfollow most of the sales influencers in your feed. They want to sell to you, or recruit you. Outside of
Actively build your personal brand on LinkedIn by consistently sharing your expertise, connecting with the right people, and positioning yourself as an industry authority to overcome the challenge of being a "non-big name" professional.
I hear you, Sarah. The struggle to get noticed and advance your career when you're not a "big name" is all too real. It's not that you're not talented or hardworking - it's that you haven't built up your personal visibility and brand. The core issue is that in today's crowded, noisy world, you have to actively put yourself out there to be seen and heard. It's not enough to just do great work - you also need to consistently share your expertise, connect with the right people, and position yourself as a go-to resource in your field. The good news is, there are some proven strategies you can start implementing right away. First, get clear on your target audience - who are the decision-makers, influencers, and potential clients you need to reach? Then choose the right content formats and channels to reach them, whether that's articles, videos, or strategic networking. The key is to be consistent and keep showing up. The Connection Catalyst Strategy and Strategic Networking System from our guide can help you build genuine relationships with the right people. And the Revenue Velocity Framework will show you how to turn that visibility into tangible career and income opportunities. When you get this visibility formula right, the doors start to open. Suddenly, you're the first person people think of for that big promotion. You get invited to speak at industry events. Clients and employers start coming to you. It's a game-changer for your career and income potential. So don't wait - start building that personal brand today.
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